Ecolo

Ecolo needed a brand from zero — an electric scooter launching into an untested market, with no existing identity and a short runway. I was brought on as sole designer and consultant, trusted to shape the brand end-to-end, from branding to a working website, while managing the main stakeholders.

It had to appeal to a wide range of first-time buyers, so the brand needed to feel affordable, not cheap, with no room for lengthy exploration. I moved quickly from research into visual identity — logo, illustrations, brand guidelines, business cards — then built the website from scratch, focused on clear messaging and conversion, becoming the foundation for Ecolo's marketing push.